I'm a Senior Product Designer passionate about creating strategic design solutions that balance user needs with business goals. With over a decade of experience, I thrive on turning complex problems into elegant, user-friendly solutions.
I particularly enjoy analyzing omni-channel experiences related to loyalty, value and member engagement and translating the known and unknown into tangible recommendations.
When I'm not designing, you'll find me experimenting in the kitchen, building LEGOs, or exploring new places with my two dogs, Ollie and Miles.
I'm driven by my values and ideals, bringing creative solutions with quiet confidence. My empathy and individualism help me craft user experiences that are both meaningful and authentic.
I'm direct, confident, and protective. I value autonomy and fairness, and I'm not afraid to challenge the status quo when advocating for better solutions.
I bring intensity and focus to everything I do. Passionate and determined, I dive deep into problems and don't settle for surface-level solutions.
My INFP idealism drives meaningful solutions while my Type 8 directness ensures I advocate fiercely for users. Scorpio intensity drives me to uncover insights others miss. Combined with my strategic thinking, arranging complex projects, continuous learning, creative ideation, and relentless execution—I don't just design interfaces, I architect solutions that balance empathy with business impact.
Moments that fuel my creativity and keep me balanced
The core values that flavor my approach to design
I approach every project with genuine curiosity, always asking "why" and exploring beneath the surface to uncover deeper insights and opportunities.
Like salt that enhances every dish, empathy deepens my understanding of users and stakeholders, making solutions more meaningful and impactful.
Collaboration brings balance and brightness to design, cutting through complexity and creating harmony between diverse perspectives and goals.
A thoughtful process transforms raw ideas into refined solutions, applying just the right methodology to bring everything together beautifully.
Feedback from colleagues and collaborators